The Best Defence Against a Cold & Flu

The Best Defence Against a Cold & Flu

A strong immune system is built long before the first sniffle arrives. Your body relies on a steady supply of vitamin C, zinc and antioxidants to keep its defences working at full capacity, and most of us head into winter without enough of any of them. Baobab, the fruit of Africa's Tree of Life, is one of the richest natural sources of vitamin C on the planet, with around seven times more than oranges. One serving a day gives your immune system what it has been asking for all along.

Is baobab good for immune support?

Yes, baobab is one of the most complete natural sources of immune-supporting nutrients you can add to your diet. Your immune system is not a single organ you can switch on. It is a network that depends on daily nutrition, and three things matter most: how much vitamin C you get, how well your body absorbs it, and the health of your gut. Baobab delivers on all three.

Vitamin C, in serious amounts: A single serving of baobab powder provides well over 100% of your daily recommended intake of vitamin C. Unlike most animals, the human body cannot make its own vitamin C, so it must come from what you eat, every single day. Vitamin C is shown in research to support the production and function of white blood cells, which is your body's first line of defence.

Whole-food absorption: The vitamin C in baobab is naturally occurring in a whole food, which means it arrives alongside the fiber, minerals and plant compounds it grows with. Research suggests that vitamin C from whole foods is more readily absorbed by the body than synthetic tablets, by up to 20-50%.

The gut connection: Around 70% of your immune cells live in your gut. Baobab powder is almost 50% fiber, which acts as a prebiotic, feeding the beneficial bacteria that keep your digestive system and your immune system working properly.

Over 100% daily vitamin C per serving

Easily absorbed whole-food nutrition

Almost 50% prebiotic fiber for gut health

Naturally occurring zinc and minerals

The vitamins and minerals in baobab

Every batch of our baobab powder is independently lab tested, and the figures below come straight from those results.

Vitamin C: Our baobab powder tests at 410mg of vitamin C per 100g, around seven times more than oranges gram for gram, and a single 12g serving delivers 49.2mg, over 100% of your daily recommended intake. Vitamin C supports normal immune function, contributes to normal energy release and helps protect cells from oxidative stress.

Prebiotic fiber: Our powder is almost 50% fiber, two thirds soluble and one third insoluble. Prebiotic fiber feeds the friendly bacteria in your gut, and a healthy gut is where the majority of your immune activity actually happens.

Zinc: This essential nutrient supports the development and function of immune cells and helps your body heal and repair. The human body cannot store zinc, so it needs to come from your diet regularly. Baobab naturally contains zinc, along with the wide spread of minerals the whole fruit provides.

Folate and minerals: Folate helps your body make new cells, including the immune cells you replace constantly. It is a vitamin many diets run low on, and baobab provides it naturally in every serving. Every serving also carries potassium, calcium, magnesium and iron, the minerals that support everyday energy, muscle function and wellbeing through winter.

Antioxidants: Antioxidants help protect your cells from oxidative stress, the wear caused by pollution, poor sleep and illness. Baobab is one of the richest natural sources of antioxidants of any whole food.

Immunity is one benefit among many. Explore the wider health benefits of baobab, from energy to skin.

How to take baobab every day

Baobab works best as a daily habit, not an occasional fix. One serving a day keeps your vitamin C intake covered year round, and winter is when your body will thank you for it most. Here are the easiest ways to make baobab part of your daily routine:

1. Mixed into water:
Stir 1 to 2 tablespoons of baobab powder into a glass of water each morning. Baobab has a very mild, tangy flavour, and mixes in easily without being overpowering. A full 2 tablespoon serving covers over 100% of your daily vitamin C needs.

2. In smoothies:
Blend a serving into your morning smoothie. The flavour is subtle enough to disappear into whatever you are blending, and it adds a gentle citrus lift along with the nutrition.

3. Sprinkled over breakfast:
Sprinkle it over granola, muesli, yoghurt or porridge. An easy habit that turns the breakfast you already eat into your daily vitamin C source.

4. In baked goods or meals:
Baobab bakes beautifully into granola bars, muffins, breads and biscuits, and works just as well in dressings and desserts. Browse our recipes for ideas to get you started.

5. Baobab capsules for busy days:
Travelling, working long days or simply not a powder person? Our baobab capsules deliver the same 100% natural baobab fruit powder in a convenient form. Take 3 to 4 capsules daily with water, and your baobab habit goes everywhere with you.

How to take baobab every day

Baobab works best as a daily habit, not an occasional fix. One serving a day keeps your vitamin C intake covered year round, and winter is when your body will thank you for it most. Here are the easiest ways to make baobab part of your daily routine:

1. Mixed into water:
Stir 1 to 2 tablespoons of baobab powder into a glass of water each morning. Baobab has a very mild, tangy flavour, and mixes in easily without being overpowering. A full 2 tablespoon serving covers over 100% of your daily vitamin C needs.

2. In smoothies:
Blend a serving into your morning smoothie. The flavour is subtle enough to disappear into whatever you are blending, and it adds a gentle citrus lift along with the nutrition.

3. Sprinkled over breakfast:
Sprinkle it over granola, muesli, yoghurt or porridge. An easy habit that turns the breakfast you already eat into your daily vitamin C source.

4. In baked goods or meals:
Baobab bakes beautifully into granola bars, muffins, breads and biscuits, and works just as well in dressings and desserts. Browse our recipes for ideas to get you started.

5. Baobab capsules for busy days:
Travelling, working long days or simply not a powder person? Our baobab capsules deliver the same 100% natural baobab fruit powder in a convenient form. Take 3 to 4 capsules daily with water, and your baobab habit goes everywhere with you.

Powder or Capsules?

Baobab powder

The full daily serving and the most nutrients per gram of your day. A 12g serving covers over 100% of your daily vitamin C, and you can stir it into drinks, sprinkle it over breakfast or bake with it. If you want the maximum from baobab, powder is the way.

Baobab capsules

The same 100% natural baobab fruit powder but with zero preparation, no taste, no mixing and no mess. This is a habit you can easily keep and consistency is key with any supplement or healthy routine.

Can baobab help with a cold and the flu?

Yes, by giving your immune system the daily nutrition it needs to work at its best. Baobab supplies the vitamin C, fiber and antioxidants your immune defences rely on most, especially through winter when it is under the most pressure. Daily nutrition works alongside quality sleep, regular movement and simple hygiene. Baobab takes care of the nutrition, and that is the part of winter health you can most easily control.

Frequently Asked Questions