The Best Defence Against a Cold & Flu
A strong immune system is built long before the first sniffle arrives. Your body relies on a steady supply of vitamin C, zinc and antioxidants to keep its defences working at full capacity, and most of us head into winter without enough of any of them. Baobab, the fruit of Africa's Tree of Life, is one of the richest natural sources of vitamin C on the planet, with around seven times more than oranges. One serving a day gives your immune system what it has been asking for all along.
Yes, baobab is one of the most complete natural sources of immune-supporting nutrients you can add to your diet. Your immune system is not a single organ you can switch on. It is a network that depends on daily nutrition, and three things matter most: how much vitamin C you get, how well your body absorbs it, and the health of your gut. Baobab delivers on all three.
Vitamin C, in serious amounts: A single serving of baobab powder provides well over 100% of your daily recommended intake of vitamin C. Unlike most animals, the human body cannot make its own vitamin C, so it must come from what you eat, every single day. Vitamin C is shown in research to support the production and function of white blood cells, which is your body's first line of defence.
Whole-food absorption: The vitamin C in baobab is naturally occurring in a whole food, which means it arrives alongside the fiber, minerals and plant compounds it grows with. Research suggests that vitamin C from whole foods is more readily absorbed by the body than synthetic tablets, by up to 20-50%.
The gut connection: Around 70% of your immune cells live in your gut. Baobab powder is almost 50% fiber, which acts as a prebiotic, feeding the beneficial bacteria that keep your digestive system and your immune system working properly.
Every batch of our baobab powder is independently lab tested, and the figures below come straight from those results.
Vitamin C: Our baobab powder tests at 410mg of vitamin C per 100g, around seven times more than oranges gram for gram, and a single 12g serving delivers 49.2mg, over 100% of your daily recommended intake. Vitamin C supports normal immune function, contributes to normal energy release and helps protect cells from oxidative stress.
Prebiotic fiber: Our powder is almost 50% fiber, two thirds soluble and one third insoluble. Prebiotic fiber feeds the friendly bacteria in your gut, and a healthy gut is where the majority of your immune activity actually happens.
Zinc: This essential nutrient supports the development and function of immune cells and helps your body heal and repair. The human body cannot store zinc, so it needs to come from your diet regularly. Baobab naturally contains zinc, along with the wide spread of minerals the whole fruit provides.
Folate and minerals: Folate helps your body make new cells, including the immune cells you replace constantly. It is a vitamin many diets run low on, and baobab provides it naturally in every serving. Every serving also carries potassium, calcium, magnesium and iron, the minerals that support everyday energy, muscle function and wellbeing through winter.
Antioxidants: Antioxidants help protect your cells from oxidative stress, the wear caused by pollution, poor sleep and illness. Baobab is one of the richest natural sources of antioxidants of any whole food.
Immunity is one benefit among many. Explore the wider health benefits of baobab, from energy to skin.
Powder or Capsules?
Yes, by giving your immune system the daily nutrition it needs to work at its best. Baobab supplies the vitamin C, fiber and antioxidants your immune defences rely on most, especially through winter when it is under the most pressure. Daily nutrition works alongside quality sleep, regular movement and simple hygiene. Baobab takes care of the nutrition, and that is the part of winter health you can most easily control.
Our baobab powder contains 410mg of vitamin C per 100g, as independently tested by the National Measure Institute, a government body in Australia. A standard 12g serving (2 tablespoons) delivers 49.2mg, which is over 100% of the recommended daily intake for adults. Gram for gram, that is around seven times more vitamin C than oranges.
Yes, a strong immune system is your best defence against the common cold and flu, and a strong immune system starts with daily nutrition. Baobab supplies the vitamin C, fiber and antioxidants your immune defences rely on most, with over 100% of your daily vitamin C in a single serving. Your body cannot store vitamin C, so it needs topping up every day, and one daily serving of baobab covers it.
Your body recognises and absorbs vitamin C more readily from whole foods than from synthetic tablets, and baobab is a whole food. Its vitamin C arrives naturally packaged with the fiber, minerals and antioxidants it grows with, working together the way nature built them to. A tablet gives you one isolated nutrient, whereas baobab gives you the whole fruit.
Yes, absolutely. Studies show that vitamin C can reduce both the severity and duration of a cold, so taking baobab when you are sick is a great idea. It is a food, gentle on the system, and easy to take even when you are off your appetite, stirred into water or taken as capsules.