Organic Baobab began as a small, spare-bedroom side hustle by Eli Anderson and has since grown into a proudly accredited and certified online retailer. Eli’s journey with baobab started from a deeply personal place: struggling with her own immune system.

For years, Eli thought it was normal to catch colds five times a year and live with persistent gut issues. It wasn’t until she began researching natural ways to improve her health that she stumbled upon baobab, pronounced bay-o-bab, a superfruit renowned for its exceptional nutritional profile. Amazed by its potential, she realised there was a lack of awareness and accessibility of baobab outside of Africa, which sparked her mission to bring this incredible superfood to the world.
Over the next two years, Eli sourced, tested, and scientifically graded baobab from more than 35 international farms and suppliers. The process wasn’t without its challenges, but her determination led to forming lasting relationships with farmers and their communities. Today, the brand offers the most nutrient-dense baobab powder on the market, boasting 2-3x more vitamin C than comparable brands, along with essential minerals and prebiotic fibre to support gut health, energy, skin, immunity, and overall wellness.

What truly sets Organic Baobab apart is its unwavering commitment to sustainability and ethical sourcing. Every batch is 100% eco-friendly, and harvested responsibly to support both the environment and the rural communities that cultivate it.

MISSION

The brand’s current goals are to inspire more people to adopt healthy habits, and to raise awareness of baobab as a truly extraordinary superfood

"Overall health and wellbeing starts with what you feed your body. It’s never too late to make your health a priority and to start looking and feeling better, naturally."

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